Who We Are: An Informal Introduction

Written by Adaptix on September 15, 2020

When the idea of Adaptix was first thought up in late 2015, it was for a grade. That’s right, before we became a company we were a class project. At that point I (Austin Isinghood) was a senior in college at West Virginia University. I was in the first ever Design Entrepreneurship class, a course taught by a group of teachers in business, law, and design. In this class we didn’t just create a logo or branding materials for some hypothetical business so that we’d have something to put in our portfolio when we graduated, no, in this class we had to create a real business. We were tasked with generating a business plan and were required to enter a business plan competition at the end of the semester. Rather than brand a product or an app (like most of my classmates) I decided to brand myself. I wanted to build a company around a creative service. Luckily, I had recently completed all of my web design courses, gotten a web development internship, and fallen in love with the field. It combined my passion for design with my interest in technology. I was smitten.

At this point there were some technical aspects of the industry I hadn’t quite grasped, so I reached out to my close friend, Ryan Lazear, who had recently graduated from the University of Mount Union with a degree in Computer Information Systems. We are both from the same small town of Wellsburg, West Virginia and have remained close since graduating High School together in 2011. Ryan not only manages the technology behind Adaptix but his outgoing and personable character has led him to handle much of the communication and support with our clients. He was (and still is) the perfect co-founder. We make a great team.

Although we did not win the business plan competition, through extensive market research and a lot of pitching, we found a real need for our service, especially in our hometown area. We officially became a business in January of 2016 and have continued to run the agency on the side, dealing with a steady stream of clients ever since.

A year or so later we decided to expand by adding a highly skilled graphic designer to the team. Brandon Diaz was a college classmate of mine (he was actually in that Design Entrepreneurship class with me) and after graduating he moved to Denver, Colorado where he worked for an agency and then as a freelancer. We remained in touch so when I expressed interest in utilizing his skills to help take Adaptix to the next level he jumped right on board.

The next addition to the team was my longtime girlfriend, Lisa Osborne. We met in college and have been together since before Adaptix was founded, so she was quite familiar with the company’s journey and growing needs. After I graduated college and got my first job as a web developer at the same university we both graduated from, Lisa continued on with school, receiving a degree in Business Marketing and a minor in Electronic Media. Her skillset was another missing puzzle piece for Adaptix and her knowledge and insights have continued to help us grow.

About a year and a half ago Lisa and I moved across the country to Denver, Co. We are now in the same city as our graphic designer, Brandon while my co-founder Ryan remains in West Virginia where we first started. Having connections in both areas has really benefited us and, being that we’re 100% remote, we hope to continue to expand into other regions.

Our most recent addition was Zach Miller, our official photographer. Zach is also from the same hometown Ryan and I are from, and we’ve all been longtime friends. Zach graduated from West Liberty University with a business degree and went on to work several jobs in sales and project management all while passionately practicing photography on the side. Being that I took several photography classes in college, and like to think that I have an eye for it myself, I have become more and more impressed with Zach’s work, watching him hone his skills. Bringing him onboard was a no brainer.

So, with myself handling the planning, designing, and web development (as well as the creative direction of the company), Ryan focusing on maintenance, support, and communication, Brandon creating graphics and illustrations to help us build brands, Lisa helping with our marketing needs, and Zach contributing photographic elements to our projects we have become everything I pitched Adaptix to be in my class all those years ago. I truly am proud of what we’ve become and what we’re growing to be.

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