Catapult your brand into the public eye.

Distinguish yourself from your competitors by clearly clarifying what it is that you offer in a memorable way.

Why is branding important?

We believe a brand is far more than just a name or a logo. A brand makes people feel a certain way. A brand has a voice and personality. We create everything from logos and wordmarks to brand guides and design systems to build brands that can grow strategically.

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How It Works

How do we craft
memorable brands?

We take the time to formulate detailed brand strategies

Building a brand starts with researching your target audience and your competitors. Once that initial investigative work is finished, we settle on a focus and personality for your brand. We establish a voice, a look and feel, create the appropriate logos and graphics, and develop systems and guidelines that help your team continue to nurture the brand once we've completed the hand-off.

What it delivers

Why do we focus
so much on brand?

Our designs help
original brands stand out

  • Unique

    Our designs are strategically crafted to solve specific problems and meet particular needs.

  • Consistent

    We create brand guides that ensure the uniform use of an identity across mediums.

  • Versatile

    The graphic and brand elements we create can be used in both digital and print realms.

  • Recognizable

    The visual languages produced by our team build brand awareness and establish trust.

Who is it for?

Do I really
need branding?

A Logo Is Not A Brand

When asked about a close friend or family member one would hope you would use more than just their physical attributes to describe them. The same idea applies to brand. A good brand should be easily described with descriptive adjectives and well-defined purpose, not just colors and shapes. Just like great individuals, what makes a great brand lies beneath the surface.

Our Tools

We are experienced with the full Adobe Suite of products.

  • Adobe XD icon
  • Adobe Illustrator icon
  • Adobe Photoshop icon
  • Adobe Premiere Pro icon
  • Adobe After Effects icon
  • Adobe InDesign icon
Our Brand

Leading by example.

The Adaptix brand

To better illustrate what our branding work could look like, we thought we would lift the hood on our own. Below you'll get a glimpse into the inner-workings of the Adaptix brand. You'll quickly see how, just from a visual standpoint, the Adaptix brand is more than just our name and logo.

Primary logo

Your primary logo is by far the most important component of your brand, being that it can be, at times, all your customer/user will see. Think of it as your brand boiled down to it's smallest, simplest form. Over time, for your audience, it should be recognizable at a glance.

Secondary logos

Your secondary logos expand upon the visual elements established in your primary logo, but can also take the brand in a new but complimentary direction. This is good for a multifaceted and demonstrates versatility.

Typography

The fonts used throughout your websites and marketing materials will compliment the shapes, look, and feel of your logos and eventually be associated with your brand as visual elements on their own. It is important to settle on typography that reads in your brand's voice.

  • MADE Dillan
    60px
  • Rubik Bold
    36px
  • Rubik Regular
    36px / Uppercase
  • Rubik Bold
    24px
  • Rubik Regular
    20px
  • Rubik Italix
    16px
  • Heading Extra Large
    MADE Dillan 60px
  • Heading Large
    Rubik Regular 36px
  • Heading Medium
    Rubik Bold 36px
  • Heading Small
    Rubik Bold 24px
  • Paragraph text.
    Rubik Regular 20px
  • Caption text.
    Rubik Italic 16px

Colors

The psychology of color can help your brand establish trust and familiarity by eliciting certain emotions. The right colors will reflect your brand, even when logos or text are absent. Studies show that color influences 60 to 80% of a customer’s purchasing decision, meaning that choice of color strengthens brand association and can also directly affect conversions.

Base Colors

  • #0C0B0B
  • #232323
  • #4C4C4C
  • #999183
  • #D8D4CB
  • #F2E6CF
  • #F2F2F2
  • #FFFFFF

Accent Colors

  • #9FBE54
  • #C0EA6A
  • #E2FE9E
  • #509998
  • #78BDC4
  • #A3E1E4
  • #DE4D26
  • #FD6F3D

Additional visuals

Supplementatry graphics and visual elements can add a lot to your brand's uniqueness and overall personality. Whether it be distinct iconography, an eccentric illustrative style, or captivating merchandise designs, these auxiliary components of your brand are important if you are truly trying to grow.

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